FREELANCE EMAIL DESIGNER FOR GROWING BRANDS
Emails Designed to Look Good and Do Their Job
I design thoughtful, on-brand emails that are easy to read, easy to act on, and made with your business goals in mind.
Hi, I’m Paulina
After 15 years in design, I somehow still really like designing emails.I started out as a graphic designer and moved into email about 10 years ago. Since then, I've designed for brands including L'Oréal, Lancôme, Hale Bob and Buffbunny, both in-house and freelance.I think what kept me interested is how much you have to do in such a small space. An email has to look like the brand, make sense quickly, work on a phone and give someone a reason to click. I genuinely enjoy figuring all of that out.
FREE GUIDE
Does Your Newsletter Pass the 3-second Test?
A free mini-guide for spotting what's getting lost in your email before you send it.
WORK WITH ME
Need Help With
Your Emails?
I work with brands and agencies on everything from one-off campaigns to ongoing email design. If you want someone who can take a brief and turn it into a finished email, I'd love to hear about your project.
EMAIL DESIGN WORKSHOP
Stop Guessing Your Way Through Email Design
Learn how to design clear, polished emails without second-guessing every decision. For designers, freelancers and business owners who want to know what actually works in an inbox.
From “something feels off” to knowing what to change
You’ve been looking at the email for ages and something isn’t right. Maybe the headline feels too big. Maybe the spacing is weird. Maybe the image just isn’t working. So you start moving things around and hoping something clicks.This workshop helps you work out what’s actually wrong and what to change.
Learn what to look at when a design just isn’t working.
See what should come first and where everything else should sit.
Know what needs to change on a smaller screen.
Spend less time tweaking things that were fine in the first place.
What you’ll get better at
Layout that
makes sense
Know where to start, what goes where and when there’s simply too much going on.
Type that
feels right
Get better at sizing, spacing and arranging type so it’s easy to read.
CTAs that are
easy to find
Make the next step clear without making the button scream for attention.
Is this workshop
for you?
If you’ve ever looked at an email and thought “I know this could be better, I just don’t know what to change,” you’re in the right place.
You’re learning design and want to get better at email
You design for clients and email still feels a little uncertain
You create emails for your own business
You spend too long tweaking because you can’t work out what looks wrong
You want your emails to feel more polished and easier to read
Learn what to
look for
When something isn’t working, you need to know where to look first. This workshop takes you through the parts of an email one by one, with real examples along the way.
Modules 1-2: Start with the structure
Learn how to put an email together so it feels clear, balanced and easy to follow. We’ll look at hierarchy, spacing, mobile layouts, headers, footers and how color can help organise the page.
You’ll learn:
The science and psychology behind creativity
How to build a sustainable creative mindset
The 5 principles that fuel consistent innovation
Daily practices to train your creative muscle
Module 3: Get the type right
Typography can make an email feel polished or make the whole thing harder to read. You’ll learn how to work with font size, spacing, alignment and hierarchy without getting stuck on exact numbers.
You’ll learn:
How to size headlines and body copy
How to make longer copy easier to read
How to choose fonts and fallbacks that still look good
Module 4: Choose better images
A beautiful image can still feel wrong once it’s inside the email. This module helps you choose images for the job they need to do, then crop and place them so they work with the rest of the design.
You’ll learn:
When to use lifestyle or product photography
What makes a strong hero image
How to crop images so they still work on mobile
Module 5-7: Put it all togethers
It fits these three modules much better because this part covers CTAs, real redesigns and the final checklist.Learn how to make the next step easy to find, then see the ideas from the workshop applied to real emails. You’ll finish with a checklist you can use to catch problems before an email goes out.
You’ll learn:
How to place, style and write clearer CTAs
How to spot what isn’t working in a real email
What to check before you call the design finished
What’s included
77-page PDF workshop
Email Design Checklist
Real email breakdowns
Instant download, lifetime reference
What I wish I had
when I started
I learned email design by doing a lot of it. I got things wrong, changed them, saw what worked better and slowly built a process I could rely on.This workshop puts that process in one place.
Email Design Workshop
$69
*one-time payment
77-page PDF workshop
Email Design Checklist
Real email examples and breakdowns
Resources and tools I actually use
Yours to keep and revisit anytime
Frequently Asked Questions
Who is it for?
Designers, freelancers and business owners who want to get better at designing marketing emails. It’s especially useful if you often know an email could be better, but you’re not sure what needs changing.
Is this a beginner design course?
No. It doesn’t teach basic design software or general design theory from scratch. The focus is on email and the decisions that make it feel clear, polished and easy to use.
What software do I need?
There’s no required software. You can use the principles in Canva, Figma, Photoshop or whatever design tool you already work in.
Is this a video course?
No. It’s a self-paced PDF workshop you can read through once or keep open while you work.
How do I get access?
You’ll be able to download it immediately after purchase.
Can I get a refund?
Because this is a digital product available to download immediately, purchases are non-refundable.
Hi, I’m Paulina
After 15 years in design, I somehow still really like designing emails.I started out as a graphic designer and moved into email about 10 years ago. Since then, I've designed for brands including L'Oréal, Lancôme, Hale Bob and Buffbunny, both in-house and freelance.I think what kept me interested is how much you have to do in such a small space. An email has to look like the brand, make sense quickly, work on a phone and give someone a reason to click. I genuinely enjoy figuring all of that out.
Legal Page
This page is reserved for important legal information related to your website. Here, you will eventually add all the necessary policies that explain how you collect, use, and protect visitor data, as well as the terms and conditions that govern access to your services.
Whether it’s a Privacy Policy, Terms of Service, Disclaimer, or any other required legal notice, this page is the space where you will clearly and transparently communicate essential information. Having these documents in place helps protect both you and your visitors, and ensures that your site operates in line with applicable laws and regulations. Please note that until you add your finalized legal texts, users are accessing your site at their own discretion.
What to Include
When you’re ready, you should use this section to add:
A Privacy Policy outlining what information you collect and how it is used, stored, and safeguarded.
Terms and Conditions explaining the rules and guidelines for using your website and any services you offer.
Disclaimers that clarify limitations of liability and any specific notes relevant to the content you provide.
Any additional legal documents needed to build a transparent and trustworthy online experience.
Be sure to customize this page with your official legal policies before launching your site.
Next time something feels off, know what to fix.
Learn what to look for, what to change and when to leave it alone.
THE 3-SECOND NEWSLETTER TEST
Does Your Email Pass
The 3-second Test?
Download the free mini-guide and learn the quick check I use to spot what's getting lost before an email goes out.
YOU'LL GET A QUICK TEST YOU CAN USE ON ANY EMAIL
Give me 10 minutes and I’ll show you how to:
BEFORE / AFTER EXAMPLE
See the difference a few changes can make
Same offer. Much easier to understand.
I break down exactly what I changed inside the guide.
Who made this?
Hi, I'm Paulina. I’ve been a designer for 15 years, with the last 10 focused on email. The 3-Second Test comes from the way I approach my own work: taking a fresh look at the design and checking whether the important parts are actually coming through.I created this guide to show you how to use the same check on your own emails.
READY TO TAKE THE TEST?
Get the free guide
Hi, I’m Paulina
I’ve worked in design for 15 years, and somehow I still really like designing emails. I’ve spent the last 10 years focused on email, working both in-house and freelance with brands across fashion, beauty, wellness and lifestyle.At this point, email is very much my thing. I know the format, I know its limitations, and I know how to make a brand feel like itself in the inbox.
I know how to take a brief and run with it
I’ve spent years designing emails, so I don’t need every decision mapped out for me. I can take a brief, understand the brand and turn it into a newsletter that feels considered from top to bottom.When you work with me, you’re working directly with the designer. I make the decisions, handle the details and take ownership of the work from first draft to final file.I know what to look for, what’s worth questioning and what will actually work in an inbox. My clients come to me because they want someone who knows what they’re doing and can get on with it.